Cotton On Cyber Monday
Cotton On Cyber Monday deals are live now! Don’t miss the Biggest Online Shopping Day of the Year!
If you don’t know what Cyber Monday is, Wikipedia states that Cyber Monday is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in the United States, created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”. In 2010, comScore reported that consumers spent $1.028 Billion online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010.
Store Overview of CottonOn.com
Cotton On was founded in 1991, with the first store being opened in Geelong, Australia. As of 2010, the Cotton On chain has over 800 stores worldwide.
It has over 800 stores in seven countries and as of 2011 employed around 5,500 people.
The design team in the company’s Australian office controls the steps of production from merchandise planning to establishing specifications, and production is outsourced to approximately 150 factories in Europe and Asia. These facilities are used for horizontal division of labor rather than being integrated.
The company was established in 1991 by Nigel Austin in Geelong, Australia, at the time it only sold women’s clothing. . The original Cotton On offer has expanded to successfully branch into intimates, sleepwear and activewear with Cotton On Body; children’s fashion with Cotton On Kids, footwear with Rubi shoes; and gifts and stationery with Typo. In February 2012 Cotton On announced plans to open a third Elizabeth Street store in the Melbourne CBD.
Super Deals You May Also Like:
