Macys Cyber Monday
Macys Cyber Monday deals are live now! Don’t miss the Biggest Online Shopping Day of the Year!
If you don’t know what Cyber Monday is, Wikipedia states that Cyber Monday is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in the United States, created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”. In 2010, comScore reported that consumers spent $1.028 Billion online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010.
Store Overview of Macys.com
Macy’s, Inc., with corporate offices in Cincinnati and New York, is one of the nation’s premier retailers, with fiscal 2011 sales of $26.4 billion. The Macy’s brand operates about 800 Macy’s department stores and furniture galleries in 45 states, the District of Columbia, Guam and Puerto Rico, as well asmacys.com. The Bloomingdale’s brand includes 37 department stores and home stores in 11 states, bloomingdales.com, seven Bloomingdale’s Outlet stores in five states, and a licensed store in Dubai. Macy’s, Inc.’s diverse workforce includes approximately 171,000 employees. Prior to June 1, 2007, Macy’s, Inc. was known as Federated Department Stores, Inc. The company’s shares are traded under the symbol “M” on the New York Stock Exchange.