RadioShack Cyber Monday

RadioShack Cyber Monday 2012 deals are live now!  Don’t miss the Biggest Online Shopping Day of the Year!

If you don’t know what Cyber Monday is, Wikipedia states that Cyber Monday is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in the United States, created by companies to persuade people to shop online.  The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.

According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”. In 2010, comScore reported that consumers spent $1.028 Billion online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010.

Store Overview from RadioShack.com

As part of the American retail landscape for more than 90 years, the iconic RadioShack brand is widely recognized by consumers around the globe. We credit our staying power to RadioShack’s customer-oriented approach, which combines a carefully selected product assortment with a convenient, small-store format and highly personalized service. Over the years, this approach has enabled RadioShack to stay at the forefront of the rapidly evolving consumer electronics market and to remain relevant to consumers in every era. What’s more, it has fueled RadioShack’s evolution from a humble start-up company into a multifaceted, multibillion-dollar electronics retailer with more than 34,000 associates, and a vast retail network that includes 4,700 company-operated stores across the United States and Mexico, 1,500 wireless phone centers, and 1,100 dealer and other outlets.

Our ability to anticipate consumer needs has made RadioShack a trailblazer in the consumer electronics arena, responsible for several industry “firsts” that include opening the nation’s first “audio showroom” in 1947 and introducing the first mass-produced personal computer, the TRS-80, in 1977.

In 1986, we began offering mobile telephones, becoming one of the first retailers to enter the wireless market. Since then, RadioShack has become an established wireless authority, selling more than 73 million mobile phones. In more recent years, our commitment to breaking new ground has included introducing the first affordably priced stereo receiver with digital technology, the first mobile/portable cellular telephone that consumers could install themselves, and the first high-performance satellite television system for installation by “do-it-yourselfers.”

AN UNEXPECTED BEGINNING

RadioShack traces its roots to two separate and very different entrepreneurial ventures: the Hinckley-Tandy Leather Company, a supplier of leather shoe parts to shoe repair shops founded in Fort Worth, Texas, in 1919; and RadioShack, a retail store and mail-order operation that was established in Boston in 1921 to serve the needs of radio officers aboard ships. RadioShack quickly grew to encompass a handful of stores in the Northeast, as well as a successful electronics mail-order business. The Hinckley-Tandy Leather Company also prospered, and in 1954, it sold its flagship leather business to expand its scope of operations. In 1959, the company shortened its name to Tandy Corporation, and in 1963, Tandy Corporation acquired RadioShack, marking the company’s start as a personal electronics retailer.  In 2000, Tandy Corporation changed its name to RadioShack Corp., listing on the NYSE under ticker symbol RSH.

Amidst the break-neck innovations in consumer electronics and personal technology, RadioShack has steadfastly maintained its position as an enduring American brand, combining the personal touch of a neighborhood merchant with the purchasing power of an international retailer. Read the adjacent Timeline to take a closer look at RadioShack’s evolution through the years.